Cover created with the help of AI.
Marketing für Metallverarbeiter.
Winning customers, keeping customers, looking after suppliers – from LinkedIn to cold outreach.
Three customers carry seventy percent of revenue, the website is ten years old, nobody is in charge. The handbook shows how a metalworking company with 5 to 250 employees gets found, understood and re-ordered: positioning and basic equipment, LinkedIn, YouTube, Instagram, TikTok and Facebook, trade fairs and networks, cold outreach within the law, first meeting and quote, listening to the customer, more business with existing customers, suppliers as partners and finding employees.
Every chapter says what works, what goes wrong and how much time it takes. A sample company accompanies you through twelve months, with all the mistakes that come with it. With 18 figures and a toolbox in the appendix. Published in German.
Four excerpts from the book
Four excerpts from three parts of the book – the call from the biggest customer, the second-source logic, why on LinkedIn the person comes before the company, and the attitude in cold outreach –, quoted verbatim from the manuscript.
Reading sample in German – the book is published in German.